La Estación, Food Park + Bar
Created Logo and Branding Guidelines for a food truck park. Worked with client one-on-one to come up with a brand that showed their vision. This included designs, color options, fonts, and anything else they required for their brand.
Design Progression
Colors
EN The color palette is inspired by the vibrant colors of Mexican American cultures. The green and blue tones are inspired by the soft tones of the flora found in Mexico. While the orange and red represent the creativity and playfulness of the food and the moments' people will enjoy at “La Estación.”
SP La paleta de colores esta inspirada en los vibrantes colores de la cultura mexicana y americana. El verde y tonos azules se inspiran en la flora mexicana. El naranja y el rojo representan la creatividad y felicidad de los diferentes platillos y momentos que la gente podrá disfrutar en “La Estación.”
#F37443
#AD9D3F
#2B384F
#CF4C2D
#465059
Typography
EN These typefaces best represent the playful and modern feel of the brand.
The main lettering style has a geometric and rustic vibe which helps to give a playful personality.
SP Este set the tipografia le da un toque de diversion y modernidad a La Estación.
La tipografia principal esta compuesta de un estilo geométrico mezclado con rústico que ayuda a darle personalidad a “La Estación.”
