South Texas Coastal Initiative

Branding Identity | Web Design

South Texas Coastal Initiative, A new non-profit organization in San Antonio, Texas, has recently launched a project dedicated to oyster restoration. Their mission is to collect used oyster shells from local restaurants and recycle them to support the natural regeneration of oyster habitats.

In the future, they plan to expand the project to other areas along the South Texas coast.

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Fonts

Use Arboria as another option for all print headings, call-outs, sub-headings and body copy. This font has many type variations, use the other font variations to create type visual hierarchy. The digital replacement font is Raleway.

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Color Palette

Color compliments, builds, and personalizes a logo, without dictating the full design. Use these colors individually or together.

Primary colors can be used in all designs, so long as adequate contrast is used in conjunctions with the logos.

Secondary colors should be used sparingly and as accents when additional contrast is needed.
Neutral color can be used as an additional background color when black or white do not provide the desired effect.

The full black or white logo can be used against any of the primary colors as a background.

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